Note: This is part III of my write-up of EA Sims Bloggers Day. You can read Part I and Part II here.

We all love animals, right? Sure we do. Witness the success of all the various animal games out there. Neopets. Catz and Dogz. Nintendogs. Tamagotchis. Pokemon. If it’s cute and furry, then we want it. End of story.

So, the Sim franchise is the best selling franchise that EA have. It’s not that surprising. In the Sim world, you’re God. You can build - and you can destroy. That’s something that appears in every Sim game, from Sim City (unleash Godzilla, anyone?) to The Sims (I know you set one of your Sims on fire. Don’t lie to me.)

So what happens when you mix the Sims and animals together? You get SimAnimals, an upcoming EA game for the wii and DS that enables you to explore “the backyard and beyond”. Basically, you get given a plot of land and you’re supposed to get animals to move in and make friends with you. You manage to befriend the wildlife by treating them nicely - giving them food, shelter, water and all the rest of it, until they trust you. You can then use this trust to make them become friends with each other, leading to the unlikely scenerio of wolf cubs buddying up with squirrels. Eventually you get given more plots of land, each yours to look after.
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When I was a kid I actually hated pińatas. I considered them yet another adult-conceived contraption purely meant for the taunting of children. Think about it - they make you wear a blindfold and then as if that wasn’t enough, they spin you around to the point of nearly vomiting. After handing you a large blunt object, they face you vaguely in the direction of the pińata and laugh as you wobble and swing violently at anything in your path. Eventually you may hit the pińata and be rewarded with candy; except you have to fight off all the other kids that swarm over to get their hands on it. Thankfully Rare’s versions of pińata related games are drastically more reasonable and fun.

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Note: This is part II of my write-up of EA Sims Bloggers Day. You can read Part I here.

If you’ve played the original MySims, you will know the characters already. Family-friendly, cute voiced, and stylised - the MySims took the super popular Sims franchise and gave it a Nintendo spin.

MySims Kingdom takes the core gameplay from MySims - that of building things - and uses it within an RPG-styled storyline. Unlike the original game, you follow a series of quests, meeting up with many recognisable faces and unlocking various new lands as you go. These lands are themed - one is a wild west frontier, another is a mystical fantasy land. Tim LeTourneau, the Executive Producer, compared the design to that of Disneyland.
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EA is the ‘big guy’ when it comes to game development. They have a string of successful franchises across a range of platforms and genres, and I don’t just mean success in terms of dollar bills - though they have plenty of that. Many of their franchises are routinely held up as ‘great games’ - most notably for me is SimCity and Command & Conquer. I’ve played most incarnations of these two series, and I love them.

So I was delighted to receive an invitation to EA Redwood Shores, CA to attend a Sims Bloggers Day. I would get to see several upcoming Sims game, talk with some designers, meet some other bloggers, and see just what’s it like at the HQ for the biggest name in gaming. I’d also get to spend 22 hours sitting in a plane, but such is the lot of the dedicated blogger.

First impressions count for a lot, and EA makes a good one. The building is huge, modern, and the lobby decorated with arcade machines, and a giant TV screen. There are gardens, a labyrinth, a nearby lagoon, an on site gym, a creche complete with playground, big lounges, and (of course) game rooms. No expense has been spared, which is perhaps not surprising given the furor that arose in 2004 over the work-life balance of EA employees. The developers may still have to work long hours, but at least they can see their children and get some exercise. Certainly none of the people we spoke to seemed to be unhappy, and the passion for the games they were creating came through in their presentations.

Ah yes. The games. As a Sims day, all the games were shown were part of the Sims franchise, but there was quite a wide variety in what we saw. One developer compared the MySims characters to the muppets - able to be plunged into any storyline or genre, whilst still retaining their muppetness (or Simness).

I’ll start at the beginning, with the soon-to-be-released SimCity Creator. In my next few posts I’ll move on to MySims Kingdom, SimAnimals and finish up with MySims PC. Finally I’m going to talk a bit about what the Sims franchise represents for gamers, and explore EA’s corporate culture a bit further. So stay tuned - we’ve got a lot to talk about.
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Brimming with excitement, I flipped my DS open and eagerly smudged my thumb against the start button. The moment I had been waiting for finally arrived - my chance to play the much anticipated sequel to Final Fantasy Tactics Advance. I went into playing Final Fantasy Tactics A2: Grimoire of the Rift with such high expectations; At this point I’d be lying if I said the game met them. But at the same time, it hasn’t significantly disappointed me either.

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The Pokémon franchise is one that’s earned a bit of a negative image due to the way it was aggressively advertised. In short, it was forced down everyone’s throat and now some people can’t stand it anymore. Little kids loved it so parents bought it, which drove Nintendo to push it even more. The recommended age was lost in translation somewhere around the time the television series came out and Pokémon, like so many others before it, was branded as a kid’s game. This wasn’t necessarily a bad thing because kids really do seem to love their pikachu. The downside was that many people turned away from the series because their little nieces and nephews were all about catching them all.

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